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We are 95 Bulls

Winning the game of digital marketing.

The 95 Bulls logo on white, the last frame of the 95 Bulls film

The story of 95 Bulls

The big question is this: how to win at the game of business?

In 1995, Michael Jordan returned to the Chicago Bulls. After almost two years away, Jordan joined the Bulls late in the season, and couldn't help the team win the title anymore.

When a new season started in November 1995, the world didn't know yet that this team didn't play basketball. All this team did was win.

With the most regular season wins ever for that time, the 95 Bulls dominated the 95-96 NBA season.

Our game is not basketball. Our game is business and marketing. And we play this game to win.

Our intention is to sell goods, info products and services that truly make a difference in someone else's life, that truly serve our customers for good.

But we also believe that when we have the best product to sell, it is also our moral and ethical obligation to make sure that our products come into the hands of the customer.

Our work, our focus, is to win in the game of marketing. With leading AI systems, old school direct marketing principles, intelligent financial and marketing dashboards, and a highly focused team that all share one value: they love playing the game.

The founder: Jesse van der Velde

Jesse began as a personal trainer in 2006, after moving from the Netherlands to Antwerp, Belgium.

One day at a petrol station, there was not enough money to fill the tank for the drive home to visit family. Working hard and paying the bills was not building freedom, leverage or assets. That moment set the course: build assets, not only sell time.

In 2007 Jesse began studying under Charles Poliquin, and in 2009 launched a first digital product: The Kettlebell Workout, a home fitness DVD program.

From 2012 Jesse focused on the Dutch market through Superfoodies: more than 500,000 consumers served, more than 15 books published, two #1 bestselling books and more than 100,000 books sold.

95 Bulls grew out of those years of internet marketing.

What our software does

Bulls Back Office: one tool for every company we run.

  1. Data becomes insights

    The shops, the ads, the books, the stock, the mailing lists and the support desk are read into one place: orders, revenue, customers, ad spend, lists and subscriptions per day, and the stock of every product.

  2. AI turns insights into recommendations

    When a person asks, Claude, the AI, writes the recommendations, the plans and the drafts: marketing suggestions, savings recommendations and a plan for every what-if scenario. People review every one.

  3. Connected tools turn them into action

    Purchase orders, e-mail drafts and follow-ups are made in the same tool. A person marks each suggested action Done or Ignored, and every change shows who made it and when.

Built-in connectors

The marks belong to their owners and name the software each connector reads.

Used by winning e-commerce brands

What is inside